Indian professionals in modern office discussing financial documents, business meeting

About ArthaBuddy

Your Partner in Financial Empowerment

At ArthaBuddy, we're not just a financial services company — we're your partner in achieving life's goals. With a legacy of over 24 years in the financial industry, ArthaBuddy emerged in 2024 as a reimagined brand, building on the strong foundation of Surean Finserv. Our mission is clear: to redefine financial empowerment through innovative, transparent, and customer-centric solutions.

Who We Are

We specialize in a broad spectrum of financial services — Personal Loans, Business Loans, Housing Loans, Loans Against Property, and more. Through trusted partnerships with leading banks and NBFCs, we offer customized financial products designed around the unique aspirations of individuals, families, and businesses.

Home Loans

Business Loans

Personal Loans

Vehicle Loans

Indian team of financial advisors consulting with customers in modern office setting

Our Purpose and Promise

Our Vision

To become India's leading financial partner, empowering dreams and transforming lives with innovative solutions, unparalleled trust, and a commitment to making finance accessible to everyone.

Our Mission

At ArthaBuddy, we are on a mission to —

  • Simplify Finance: Break down barriers with transparent, easy-to-understand services.
  • Empower Growth: Help individuals & businesses achieve their dreams with tailored solutions.
  • Leverage Technology: Deliver fast, secure, and smart digital finance experiences.
  • Build Relationships: Foster lasting trust through integrity and transparency.

Our Journey So Far

From our roots as Surean Finserv to our evolution as ArthaBuddy in 2024, our legacy spans over two decades of financial expertise and customer trust. Today, we stand as a digital-first financial partner, combining technology and human insight to make borrowing simpler, faster, and smarter.

2001 - The Beginning

Started as Surean Finserv with a vision to make financial services accessible

2024 - Transformation

Rebranded to ArthaBuddy, embracing digital innovation and expanded services

Today - Leading Forward

Empowering thousands with comprehensive financial solutions and digital excellence

Let's Build Your Financial Future — Together!

Explore the right financial solutions and start your journey toward success with ArthaBuddy.